Web Analytics

Alice Creative Works

Web Analytics

Alice Creative Works

It is the technical optimization and content studies carried out in order to make your website easier to be found by search engines, especially Google, and therefore to rank high in the results of searches related to your field.

From a technical point of view, opening a website today, in other words "being on the internet", is a fairly easy process. However, utilizing a website to its full potential and providing maximum benefit to the brand will be a long process that requires expertise in various fields. Web analytics, a service that site owners and managers can - and should - benefit from at all times during this process, provides a detailed map of the website's relationship with the two most important variables in the market: search engines and users.

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Review

During the review phase, your site is technically analyzed, and basic deficiencies are identified. In this way, the actions to be taken as a priority are determined.

Installation

At this stage, the installation of certain tools that will be needed for performance and analysis is completed, considering the shortcomings of your site.

Analysis

At the end of each month, the work done for that month and the analysis report are shared with you. In addition, a detailed analysis of your site is presented to you every six months.

Alice Creative Works

Measuring all processes with Web Analytics

Although there are many variables that are scrutinized during the web analysis process, it is possible to list the prominent intermediate headings as follows.

Analysis Processes

All Processes

Your Brand's Objectives

We can broadly define brand goals as what your brand is trying to achieve online. In other words, objectives answer questions such as what can be achieved online, how it can be achieved online and what the priorities should be.

Metrics

Metrics, which appear as numbers and ratios, give important details about user interaction, such as how many people visit a website or how many conversions are received on average.

Key Performance Indicator

Key performance indicators, which are a kind of metric, show with numbers and ratios to what extent the website can approach the set goals.

User Profile and Behavior

This provides important details about the users who visit your website, such as how they reached your site, how long they spent on which pages, whether they bought a product or not, and where they clicked. In this way, you can get to know your target audience better and see how they relate to your site.

Advertising Performance

These are reports where you can see how much efficiency you get from the ads on your site. It is an important category to improve ad performance and get maximum efficiency from ads. Web analytics is a service that will never lose its importance for your website and therefore your brand, as it allows you to find answers to important questions such as the extent to which the content produced, advertising campaigns, e-mail newsletters and other important elements of the digital strategy meet the goals you set in the idea stages, where they are lacking, to what extent they can meet the needs of users, and to decide the future of your website in the light of this information.